NewYork-Presbyterian Receives 11 Emmy Nominations for Outstanding Healthcare Storytelling

NewYork-Presbyterian has received 11 Emmy Award nominations across six categories, the New York chapter of the National Academy of Television Arts & Sciences announced on July 29, highlighting the power of patient stories in demonstrating the impact of high-quality care.

“I am so proud of NewYork-Presbyterian’s marketing and communications team for earning 11 Emmy nominations," says Devika Mathrani, senior vice president and chief marketing and communications officer at NewYork-Presbyterian. “It’s an honor to spotlight our patients’ remarkable resilience and the groundbreaking work of our doctors and care teams, and this recognition is a testament to the skill, passion and creativity of our entire team.”

NewYork-Presbyterian earned nominations for two commercial campaigns:

• Anthemic Series that showcased our excellence in cardiology and oncology care.
• Interview Series that featured the stories of three cardiology patients, Samantha, Michael and Mark, and one featuring Rachel, a heart transplant recipient. 

Two single-spot commercials were also honored:

• A pediatric campaign that highlighted young patients who are now thriving and pursuing their dreams.
• A maternal care commercial that showcases how NewYork-Presbyterian helps make parenthood possible.

In the branded content short or long form category, a cancer survivor’s compelling story earned recognition:

• Kiley Durham—Mother. Artist. Multi-Cancer Survivor details the comprehensive care a young mother received to beat multiple bouts with cancer.

Several Health Matters stories were also nominated. The department's creative and editorial team produced these pieces:

In the category of health/medical (short form), three patient stories were honored:

• A Teen Finds Hope in a Breakthrough Sickle Cell Therapy highlights the cutting-edge gene-editing therapy that offered teenager Jonathan the possibility of a life without pain crises.
• A Teenage Girl Finds Her Smile After a Series of Reconstructive Surgeries features Jade, who was born with a condition that stunted the growth of her face. Her family turned to NewYork-Presbyterian for the complex surgical treatment she needed to breathe, speak, and smile properly. 
• Meet 'Miracle Mateo,' Who Beat One of the Most Dire Cases of Neuroblastoma Doctors Have Seen is the story of Mateo, who at 11 weeks old had a tumor the size of an orange growing in his chest. He started chemotherapy with a breathing tube in place, then had surgery. Today, the 3-year-old is cancer-free.

In the human-interest sports category:

• Former Smoker Turned to Distance Running to Help Him Quit is the story of 67-year-old Chris, who was training for his 12th marathon when a scan revealed a spot on his right lung. Six months after surgery at NewYork-Presbyterian, he finished the Berlin Marathon, and last November, he completed his eighth New York City Marathon.

In the informational/instructional category, NewYork-Presbyterian received two nominations:

• How to Prevent Colon Cancer and The Scoop on Your Baby's Poop were two videos narrated by the animated character Ms. Colon, who makes potentially uncomfortable health topics fun and accessible.

"I’m thrilled that our team’s extraordinary work has been recognized with these nominations,” says Sharon Cotliar-Zweifach, vice president of editorial content and social media strategy at NewYork-Presbyterian. “It’s truly an honor for our team to bring these patients’ stories to life, and to showcase NewYork-Presbyterian’s unwavering commitment to excellence in health care.”

The 68th Annual New York Emmy Awards ceremony will be held on October 11.