NewYork-Presbyterian/Hudson Valley Hospital Wins 'Big W' Advertising Awards
Jun 5, 2013
Hudson Valley Hospital Center was presented with nine awards for excellence in advertising on June 5 at The Advertising Club of Westchester’s 42nd annual Big W Awards at Tappan Hill in Tarrytown. NY
The Hospital won a Gold Award for it advertising campaign for HVHC’s new Seeds for Health program. Jody and Diane Creative Communications developed the ad campaign to help promote the opening of the hospital’s Organic Garden for Healing in April of 2012 and HVHC’s other healthy eating initiatives. The advertising agency also won a Silver Award for radio ads that were part of its new "Patientology" campaign highlighting patient testimonials from hospital patients. Click here to view the commercials.
"The awards that we have received for our advertising campaign reflect the quality of care we offer here at the Hospital," said John C. Federspiel, President of NewYork-Presbyterian/Hudson Valley Hospital. "This recognition, along with our consistently high patient satisfaction scores, validates our approach to the way we practice medicine here at HVHC."
There were hundreds of entries in this year’s Big "W" Awards, which were held at Tappan Hill in Tarrytown, NY. The Big "W" Awards competition is the largest of its kind in Westchester and open to advertising, marketing, and PR agencies, designers, photographers, and students who create advertising in and/or for businesses and organizations in the Tri-State (New Jersey, New York and Connecticut) region. To learn more about the event visit http://acw.org/
Below is a complete listing of awards presented by the Advertising Club of Westchester:
Gold: Public Relations –Special Event - NewYork-Presbyterian/Hudson Valley Hospital – Seeds for Health
Silver: Television/Local Cable Campaign – NewYork-Presbyterian/Hudson Valley Hospital
Silver: Outdoor Billboard – NewYork-Presbyterian/Hudson Valley Hospital - "Bikini Poster" for the Institute of Aesthetic and Reconstructive Surgery"
Silver: Non-broadcast Video – NewYork-Presbyterian/Hudson Valley Hospital "Neil" Click here to see video
Silver: Non-broadcast Video – NewYork-Presbyterian/Hudson Valley Hospital "Ronna" for HVHC Joint Replacement Center Click here to see video
Silver: Radio campaign – NewYork-Presbyterian/Hudson Valley Hospital "Patientology Testimonials"
Bronze: Integrated Campaign – NewYork-Presbyterian/Hudson Valley Hospital
Bronze: Promotion and Collateral Material – Event Program
NewYork-Presbyterian/Hudson Valley Hospital – Seeds for Health Event Program
Bronze- Corporate Design – Logo
NewYork-Presbyterian/Hudson Valley Hospital – Seeds for Health Event Logo
In addition to the Advertising Club of Westchester Awards, NewYork-Presbyterian/Hudson Valley Hospital was the recipient of three awards from the National Healthcare Advertising Awards. The awards were as follows:
30th Annual National Healthcare Advertising Awards
Gold: Outdoor Transit Billboard – NewYork-Presbyterian/Hudson Valley Hospital – Bikini
Merit: Special Event – NewYork-Presbyterian/Hudson Valley Hospital – Seeds for Health
Merit: Television Advertising – Single Spot – NewYork-Presbyterian/Hudson Valley Hospital – "Patientology Testimonial/April"
Nearly 4,000 entries were received in this year's competition, making the awards the largest healthcare advertising awards competition; and one of the 10th largest of all advertising awards.
NewYork-Presbyterian/Hudson Valley Hospital is dedicated to serving the health care needs of the community and to providing quality, comprehensive medical care in a compassionate, professional, respectful manner, without regard to race, religion, national origin or disease category. Offering state-of-the-art diagnostic treatment, education and preventive services, the Hospital is committed to improving the quality of life in the community. In fulfilling this mission, the Hospital will strive to continuously improve the care provided and develop and offer programs, facilities, systems and alliances that most effectively respond to community health care needs. NewYork-Presbyterian/Hudson Valley Hospital is located on Route 202 (1980 Crompond Road) in Cortlandt Manor, New York. Call 914-737-9000 or visit hvhc.npgdev.com