NewYork-Presbyterian and Pace Win 2017 Content Marketing Awards for Health Matters, the Hospital’s new digital platform
Recognized for elevating stories of science, care and wellness
Sep 11, 2017
NewYork-Presbyterian and content agency, Pace, received two awards for HealthMatters.nyp.org, the Hospital’s new digital storytelling platform. Health Matters won “Best Series of Articles” and “Best New Digital Publication - Design” at the Content Marketing Awards, the largest and longest-running international content marketing awards program in the world.
“We are thrilled NewYork-Presbyterian is being recognized in this way,” said Karen Sodomick, vice president of Communications at NewYork-Presbyterian. “Through Health Matters, we’re able to highlight the amazing things that are happening here every day, and Pace has been a close partner in this initiative since day one.”
Health Matters launched in March 2017 to share stories of science and research, care and wellness across our hospitals that only NewYork-Presbyterian is equipped to tell. The in-depth stories, compelling videos and vibrant infographics feature our leading experts sharing news about innovations in healthcare and groundbreaking research at NewYork-Presbyterian and its academic partners, Columbia University Medical Center and Weill Cornell Medicine. Health Matters covers every area of medicine, using an accessible but scientific lens to demystify complex health issues while also sharing stories about what inspires our doctors, nurses and employees across the organization to provide world-class care to patients.
To read Health Matters, visit: https://healthmatters.nyp.org/.
“NewYork-Presbyterian is an ambitious brand that makes a difference in people’s lives every minute of every day. We are thrilled to be a creative agency partner that helps tell the story of the NewYork-Presbyterian experience and its noble mission,” said Jason Whiting, president of Pace.
This year’s judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognizing all aspects of content marketing from strategy to distribution, from editorial to design.
Winners were announced and celebrated at a live awards ceremony during the Content Marketing World conference, Sept. 6, 2017, in Cleveland, Ohio, which drew 4,000 attendees from over 70 countries. A full list of the 2017 winners and finalists in all 93 categories can be seen on the Content Marketing Awards website: http://contentmarketingawards.com/2017-winners/.
NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic healthcare delivery systems, whose organizations are dedicated to providing the highest quality, most compassionate care and service to patients in the New York metropolitan area, nationally, and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University Medical Center, NewYork-Presbyterian is consistently recognized as a leader in medical education, groundbreaking research and innovative, patient-centered clinical care.
NewYork-Presbyterian has four major divisions:
- NewYork-Presbyterian Hospital is ranked #1 in the New York metropolitan area by U.S. News and World Report and repeatedly named to the Honor Roll of “America’s Best Hospitals.”
- NewYork-Presbyterian Regional Hospital Network comprises hospitals and other facilities in the New York metropolitan region.
- NewYork-Presbyterian Physician Services, which connects medical experts with patients in their communities.
- NewYork-Presbyterian Community and Population Health, encompassing ambulatory care network sites and community healthcare initiatives, including NewYork Quality Care, the Accountable Care Organization jointly established by NewYork-Presbyterian Hospital, Weill Cornell Medicine and Columbia.
For more information, visit www.nyp.org and find us on Facebook, Twitter and YouTube.
Pace is a leading independent creative agency that develops integrated brand storytelling experiences for a diverse client base of some of the world’s most iconic brands. Its staff of more than 370 employees across the country produces award-winning work that moves audiences to action. Pace was founded and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross. It has offices in New York City, Dallas and San Antonio, Texas; Greensboro, North Carolina; and Bentonville, Arkansas.
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